MTE Studios Case Study

Introduction

MTE Studios is a specialized consultancy firm known for its innovative approach to developing engaging cultural exhibitions. With a focus on showcasing significant historical contributions, they aim to educate and inspire audiences through immersive experiences, exemplified by their latest project at Ibn Battuta Mall.

Challenge

MTE Studios faced the challenge of creating the exhibition "1000 Years of Knowledge Rediscovered," which required a partner with deep cultural expertise and strong linguistic capabilities in Arabic and English. They sought to ensure that the content was accurately translated and adapted, while skillfully navigating cultural nuances and sensitivities to resonate with diverse audiences.

Solution

Our agency was chosen as the ideal partner for this 12-month project. We assembled a dedicated team of researchers, writers, linguists, and subject matter experts with deep knowledge of Muslim history and culture. Our agency developed a comprehensive approach that included thorough research, strategic verification and review processes, custom glossary creation, effective communication with the team at MTE, and cultural content consultation to enrich the exhibition material.

Result

We successfully localized and Arabized the entire exhibition content, ensuring accuracy and cultural relevance throughout. Our dedication, commitment to accuracy, and strong understanding of Arab culture and youth audiences were key factors in winning the tender. Our approach not only met the linguistic needs of the project, but also added value through informed cultural recommendations, contributing to exhibition goal of increasing awareness of Muslim contributions to science, technology, and the modern world.

Testimonial

“We are most impressed with the collaboration we received from Tabeer. Their expertise and localizing and Arabizing the entire exhibition content ensured that the beauty, significance and legacy of Muslim innovators and Ibn Battuta’s journey were effectively conveyed to our Arabic-speaking visitors. The success of this magnificent project, and the subsequent exhibitions, 1,000 Years of Knowledge rediscovered and Sultans of Science have exceeded our expectations, and Tabeer played a crucial role in making it all happen.” Ludo Verheyan, CEO, MTE Studios.

Our Legacy of Excellence: All case studies presented here were successfully executed by our team while operating as the dedicated linguistic services division of Tabeer. The talent, processes, and results demonstrated are now the foundation of TransArabia from Tabeer.