The Project:
Silatech is an international development nonprofit non-governmental organization that continues the realization of sustainable development goals through the economic empowerment of youth. Two main domains constitute Silatech’s profile: employment and enterprise development.
The Challenge:
Silatech was in search of the ideal partner with expertise in Arabization. Their main goal is communicating with Arab youth and promoting the culture of economic and social entrepreneurship in the Arabic Language because Arabic is the foundation of Silatech’s activities and literature. It was also important for Silatech to Arabize some of their prestigious partners’ important literature.
To address these challenges, Silatech undertook the initiative of issuing a tender, inviting proposals for a partnership from agencies capable of meeting their exacting technical and financial requirements.
> Specialized Arabization Expertise: A partner with an extensive, successful track record and history in the field of Arabizing a wide variety of content for the public and private sectors.
> Sustaining Coherence and Consistency: An agency that could consistently ensure quality, accuracy, and cultural resonance when translating and adapting crucial materials into Arabic, whilst also ensuring that Silatech’s mission delivered to their audience in Arabic remains cohesive, strong, consistent, and comprehensive.
> High Service Levels and Support: Silatech’s work necessitates high levels of responsiveness and support. In order to meet their tight deadlines, and unwavering demands on quality work, they sought a partner who shares these values.
Tabeer Awarded the Tender
Tabeer emerged as the best agency to support Silatech because we were able to demonstrate key elements that were vital to this partnership:
> Dedication and commitment
> Accuracy
> Arabization that is accessible to Arab-speaking youth
> A strong understanding of the Arab world and its culture, and the production of work that reflects this cultural awareness.
Silatech and Tabeer Over the Years
Tabeer continued to support Silatech in various fields:
> Arabization and linguistic services for Silatech’s projects with high-profile partners including the World Economic Forum, the Global Entrepreneurship Observatory, and the Global Entrepreneurship Week.
> Arabizing learning platforms for Silatech’s educational partners including courseware from Alison and Coursera.
> Localization and Arabization of the Apps developed by Silatech for Arab Youth.
> Transcreation and desktop publishing
Tabeer’s objective was to always deliver technical accuracy, whilst also being respectful of Silatech’s style, tone of voice, and important messaging and conveying the same in clear, accessible Arabic that serves to engage, inform and impact Arab youth – a vital component to the success of Silatech’s initiatives.
This was particularly important for the Arabization of the learning and training materials, where accessibility in terms of language, syntax, tone of voice and style, meant that students would gain beneficial knowledge.
The Results
Silatech succeeded in reaching and engaging in Arabic with its partners, target audience, and Arab youth across the Arab World. Silatech was also better able to communicate and support its partners, allies and youth-facing organizations in Arabic, in addition to issuing key publications, launching large educational initiatives, and making available educational content from Alison and Coursera to Arab youth. Leveraging Tabeer’s linguistic expertise proved instrumental in supporting Silatech’s impactful initiatives, projects and publications.
The Arabic collateral developed by Tabeer in collaboration with Silatech’s team has become a recognized and acknowledged standard of quality.
“Arabic translation that combines technical accuracy with respect for the overall style and flavor of the translated work is difficult to achieve. Tabeer consistently meets that challenge.” Dr. Tarik M. Yousef, ex CEO, Silatech.
FOR MORE INFO: farah@tabeer.net
An accomplished marketing and communications professional with 11 years of experience. As a business development and success manager, Farah brings strategic insights to businesses across various verticals to help drive growth and achieve numeric goals. Farah also brings her creative expertise to our cultural team, contributing to innovative client communication strategies. Farah is also a published author with two published novels in Arabic. 
A seasoned English -Arabic translator with over 26 years of experience. Nizar has translated major articles on business, science, politics, and administration for renowned some of our most clients. Nizar has extensive experience translating commercial brochures and technical catalogs. Nizar holds a BSc in Mechanical Engineering from Damascus University.
Ali has always been drawn to the power of words. Whether they’re on the screen or the printed page, he believes words connect people and spark meaningful, progressive change. His creative and professional work aims at sharing perspectives and knowledge to bridge divides and tackle the challenges we face as a species. His creative work and essays draw from his passion for film, cultural identity, philosophy and social and political justice.
As translator and editor, Fawaz Jarrah draws on a wealth of experience in writing in both English and Arabic languages for international and GCC media organisations for the past 30 years. His work includes translation of news articles and analyses, features on the economy, technology, culture and philanthropy, high-profile interviews, press releases, and books. His skills cover copywriting and content development. Fawaz holds a bachelor’s degree from the Lebanese American University.
Fadwa is also a bilingual author with ten books bearing her name. She was part of the Emirates Airline Festival of Literature in 2014 and 2015. Her short stories and translations have appeared in numerous literary publications in the Middle East, UK, and USA. Her work has been translated into French and Italian.
Media expert, researcher, columnist, and journalist with over 20 years of experience in editing, media, and training. He is a regular contributor to leading newspapers in the region with his research and articles on Middle Eastern political, cultural, and current affairs. 
With 17 years of editing and writing experience, Hani is a published author in his own right, and a regular writer for various highly respected magazines, ezines, and websites. Hani’s experience includes guest and ghost-writing for life coaching blogs and articles. 
Suzanne Kazan is a multilingual professional with 15 years of translation experience under her belt. She undertakes language consultancy for international NGOs specializing in legal and human rights matters. She also specializes in Arabic copywriting for some of our renowned brands in the marketing industry within the Middle East.
Founder and CEO of AK Venture Investment, Dubai. Aymen is an investor, entrepreneur, and professor of management and innovation. He holds several positions in both the public and private sectors in the UAE, including Executive Head of Institutional Advancement at the American University of Ras Al Khaimah. 
Founder & CEO of the Carbon Management Company ImpactGulf, Abu Dhabi. Climate advocate and entrepreneur with a passion for greentech and innovative and purpose-driven ventures; winner of several innovation awards; Novelist. Over 25 years of experience in business administration, business development, strategic marketing and in startups, innovation & technology consulting.